Top 5 Social Apps on Android in the Middle East: Q1 2023

The first quarter of 2023 saw some interesting trends in the performance of the top social apps on the Android platform in the Middle East. Here's a closer look at the weekly downloads, revenue, and active user metrics for the top 5 social apps: TikTok, Facebook, Instagram, TikTok Lite - Save Data, and Bigo Live - Live Streaming App.

TikTok experienced fluctuations in its weekly revenue, peaking at around $1.7M in the first week of January and then maintaining a steady range between $1.2M and $1.4M for the rest of the quarter. Weekly downloads showed an upward trend mid-quarter, reaching approximately 248K in late February, while weekly active users saw a gradual decline from 19.6M to 18.4M throughout the quarter.

Facebook saw modest weekly revenue, peaking at around $22K in mid-March. Downloads varied slightly, peaking at 164K in early March. Weekly active users remained relatively stable, hovering around the 20.5M mark for most of the quarter.

Instagram maintained low revenue figures, with a peak of approximately $1.6K in early January. Downloads remained consistent, with a slight peak at 172K in late December. Active users showed a slight decline, moving from 18M at the start of the quarter to 17.3M by the end of March.

TikTok Lite - Save Data did not generate any revenue during this period. However, downloads saw a peak of around 123K in late December, and weekly active users remained stable at around 1.3M throughout the quarter.

Bigo Live - Live Streaming App experienced a varied revenue trend, peaking at $349K in late January. Downloads remained consistent, with a slight peak at 92K in mid-March. Weekly active users hovered around the 970K mark, showing minor fluctuations throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.